Instagram Creation Process.
Link: https://www.instagram.com/tyjos_camera
As part of my professional development blog, I was required
to create my own photography-based Instagram account to showcase my work within
a series of posts, linking back to the research I did previously based on other
professional photography accounts and what I think makes them effective. I started
work on my Instagram account in February creating the account under the name @tyler_and_camera,
my first posts being a series of three images that I titled ‘Red’. From my
previous research of other photography Instagram accounts, I knew that I wanted
to use hashtags within my uploads to further reach an audience who may view my
work via this social media platform. I also knew that I wanted to have the
locations and sitters tagged within the uploads too (where applicable) to help
me further my reach and my online presence. For the information within my bio,
I kept it very simple, sticking to only the basics such as location, what I do,
my other art-based Instagram account and my name since I didn’t have a website
made at the time. I also started attempting to keep myself to a very strict
kind of timeline for when I would upload new posts, for images in the same series
I wanted to post them on the same day but a few hours in-between each post
allowing time for the algorithm to showcase my work and extend my social media
as far as possible before I uploaded a new post.
When I next took a screenshot of my account in March to document
the progress, I had made with
creating my Instagram account I realised that my reach
had dropped exponentially as I had left the account for some time to focus more
on my studies and personal matters. I decided during this time that I would think
about and plan a rebranding to my account – creating a whole new username,
schedule for posting and I would come back with fresher and more recent work that
I had done during that time away from the account. I started to post and upload
my music photography in May which is also when I renamed my account @tyjos
camera, this led to an increase in my following once more and the reach of my
posts went back up for a short time. I still tried to keep myself to that same
strict three times a day uploading schedule when possible but I also starting to
use the story section of my account as well as on my other accounts to share my
work to an even wider audience of people.
Which then leads me to now, July. My account has had a whole
new rebranding, I cleaned up the information visible within the bio of my account
and started to upload my series of cosplay-based photographs that I created for
my editorial project this year. This has led to an increase in my following as
well as allowed me to reach a wider range of people and potential clients due
to the people I took the photographs with at MCM Comicon in London sharing the
posts to their accounts and stories on their Instagram accounts. In the future I
plan to experiment more with showcasing my cosplay photography work, including
some shoots done within a studio space as well as using my stories to potentially
one day show the behind-the-scenes process of my work which I can then uploaded
to the Reels section on my account. For the layout of my uploads to this account,
however, I have attempted to keep it as cohesive as possible, matching the rows
of threes by both theme and colour which I felt has helped to give my account a
natural sort of “flow” and cohesiveness that doesn’t just seem like random
posting for the sake of posting something.
Comments
Post a Comment