Social Media - Instagram Research.

 Social Media - Instagram Research.

Peter Neill (@shootthesound)

Link: https://www.instagram.com/shootthesound

  • Clear and concise layout within the bio for information
  • Included information about clients he works with
  • Link to website not included.
  • Matching layout for his posts – they all link through the same theme (music) and each row of three is the same musician/band – there’s no random posting interrupting the flow of his posts which makes his account seem much more cohesive.
  • Uses highlights to promote his posts.
  • Occasionally posts multiple images in one post which creates a sense of interaction for his audience – they actually have to swipe through to see all the images.
  • Uses hashtags occasionally but not very often.
  • Interacts with his following via comments – likes comments, sometimes replies but not often.
  • Has a button to be able to contact him outside of Instagram – links to his work email, possibly for clients/other photographers to be able to contact him in a way that won’t get pushed down through other messages.
  • All his posts tag the bands/musicians within the photograph and uses the locations to show where the photo was taken.
  • Occasionally posts to his story but not very often.
  • Has posted quite a few things to the Reels section of his account.

 

David Uzochukwu (@daviduzochukwu)

Link: https://www.instagram.com/daviduzochukwu

  • Clear layout within the bio of his account, doesn’t include much information so the viewer isn’t immediately overwhelmed with information.
  • Includes a link to his website.
  • Doesn’t provide any information about the clients he works with at first glance. This information is only given through actually viewing his posts.
  • Includes a button for other methods of contact (email).
  • Matching layout for his posts – they all link through the colours within the images for example: orange and black, to black and grey, to black and grey with white and blue, etc.
  • From what I have seen he doesn’t interact with his following either by likes or by comments.
  • Occasionally posts multiple images in one post which creates a sense of interaction for his audience – they actually have to swipe through to see all the images.
  • Uses highlights to promote his posts.
  • Tags his clients and the people he works with in the posts he uploads.
  • Doesn’t add a caption to any of his posts.
  • Doesn’t use any hashtags on his posts.
  • Rarely adds a location to his posts.
  • Has his favourite(?) or at least most popular posts pinned to his profile so they are the first thing a new follower will see.
  • Rarely posts to his story at all.
  • Rarely shares anything to the Reels section on his account (only 5 posts there.)

 

Matty Vogel (@mattyvogel)

Link: https://www.instagram.com/mattyvogel

  • Clear and concise layout within the bio for information such as location and the types of work he does and a way of contacting him.
  • Includes a link to his website.
  • Posts a lot to the Reels section of his account.
  • Uses his story pretty frequently to share his work and promote himself.
  • Uses his Highlights to showcase some behind-the-scenes to the editing process of his work.
  • Tags the clients and people he works with within the post he uploads.
  • Only occasionally includes a location on his posts.
  • Doesn’t use any hashtags at all on his posts.
  • Matching layout for his posts – they all link through the colours within the images for example: white and blue, to black and white and grey, to black, etc.
  • From what I have seen he doesn’t interact with his following either by likes or by comments.
  • Occasionally posts multiple images in one post which creates a sense of interaction for his audience – they actually have to swipe through to see all the images.
  • He occasionally interacts with his following through comments and likes.
  • Uploads multiple posts a day – at max. 2 posts a day.

 

Brandon Woelfel (@brandonwoelfel)

Link: https://www.instagram.com/brandonwoelfel

  • Clear and concise layout within the bio for information such as location and the types of work he does and a way of contacting him.
  • Includes a link to his website to purchase his photobook titled ‘Ultraviolet’.
  • Uses the Highlights section of his account to show the behind-the-scenes of his work process as well as gives his audience an insight into the kinds of camera equipment he uses and his other social media platforms.
  • Tags the clients and people he works with within the post he uploads.
  • Doesn’t include a location on his posts.
  • Doesn’t use any hashtags at all on his posts.
  • He interacts with his following pretty frequently through comments and likes.
  • Often posts multiple images in one post which creates a sense of interaction for his audience – they actually have to swipe through to see all the images.
  • Doesn’t post regularly, often times leaving multiple days between each post.
  • Matching layout for his posts – they all link through the colours and the theme of focus shown within his images.
  • Posts a lot to the Reels section of his account both promoting his work and showing behind-the-scenes to his editing/photographing process.
  • From what I have seen he doesn’t interact with his following either by likes or by comments.
  • Occasionally posts multiple images in one post which creates a sense of interaction for his audience – they actually have to swipe through to see all the images.

 

Ashley Osborn (@ashleyosborn)

Link: https://www.instagram.com/ashleyosborn

  • Clear and concise layout within the bio for information including location.
  • Included information about clients she works with.
  • Link to website included.
  • Matching layout for her posts – they all link through the same theme (music) and occasionally colour – each post is of a different musician/band which makes the posts seem very unorganized and lacks cohesiveness in my opinion.
  • Uses highlights to promote her posts – organized by year.
  • Occasionally posts multiple images in one post which creates a sense of interaction for her audience – they actually have to swipe through to see all the images.
  • Uses hashtags occasionally but not very often.
  • Doesn’t interact with her following at all.
  • Has a button to be able to contact her outside of Instagram – links to her work email, possibly for clients/other photographers to be able to contact her.
  • All her posts tag the bands/musicians within the photograph and occasionally mentions the locations in the caption to show where the photo was taken.
  • Occasionally posts to her story.
  • Rarely posts to the Reels section of her account – only 7 posts there. 

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